Our brand

Mission



Amsterdam Waffles helps to serve you or your clients on another level. Our brand is the perfect solution for companies that are looking for presentable new snacks to suit their image. With our 'stroopwafel' you have a complete new type of snack to distinguish from the rest, because of its look and taste.

Vision



Amsterdam Waffles stands for quality by maintaining the freshness constant by producing per order, we do not supply from stock. Amsterdam Waffles is selectively distributed to assure you or your client of an exclusive brand. Our stroopwafel is being produced for over 100 years according the same old recipe, so we can guarantee to deliver you one of the most authentic Dutch stroopwafel.

History of the stroopwafel



The stroopwafel originates from Gouda in the Netherlands. It was first made during the late 18th century or early 19th century by a baker using leftovers from the bakery, such as breadcrumbs, which were sweetened with syrup. One story ascribes the invention of the stroopwafel to the baker Gerard Kamphuisen, which would date the first stroopwafels somewhere between 1810, the year when he opened his bakery, and 1840, the year of the oldest known recipe for syrup waffles. In the 19th century, there were around 100 syrup waffle bakers in Gouda, which was the only city in which they were made until 1870. After 1870 they were also made at parties and in markets outside the city of Gouda. In the 20th century, factories started to make stroopwafels. In 1960, there were 17 factories in Gouda alone, of which four are currently still open.

The stroopwafel is not only delicious with a nice cup of coffee or thee but also as basis to make nice recipe's. Such as desserts.

John Green

Some tourists think Amsterdam is a city of sin, but in truth it is a city of freedom, and in freedom most people find sin.